Why Legal Pages Act as Critical Trust Signals

When Google Search crawlers evaluate a domain for Google AdSense eligibility, they assess both editorial content quality and site transparency. Legal pages serve as foundational trust signals that confirm the website operates responsibly and respects visitor privacy.

Required Disclosures in Your Privacy Policy

A generic privacy policy is insufficient for AdSense approval. Your Privacy Policy must explicitly mention third-party ad serving and cookie tracking. Specifically, it must state that:

  • Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website.
  • Google's use of advertising cookies enables it and its partners to serve ads based on visits to your site and/or other sites on the Internet.
  • Users may opt out of personalized advertising by visiting Google Ad Settings (or aboutads.info).